The company behind Ntwrk, an app that sells limited-edition merchandise during live-streamed videos often hosted by celebrities, has hired its first chief marketing officer and is planning its first major ad campaign.
Ntwrk executives want to raise awareness of the app and its live-stream shopping experience, said Jason Brown, the newly named CMO at Ntwrk, which is operated by Commerce Media Holdings LLC. Founded in 2018, Ntwrk describes itself as a Home Shopping Network or QVC for younger consumers on mobile platforms.
“It’s exercising a new muscle that consumers aren’t accustomed to,” said Mr. Brown, previously vice president of marketing at Foot Locker Inc., which has invested in Ntwrk. He begins the new role [on] July 1.
Original post-Nat Ives/The Wall Street Journal
